As Ibori Stirs Buhari’s Tea


As Ibori Stirs Buhari’s Tea
By Sonala Olumhense….On August 1, 2015, two months after President Muhammadu Buhari assumed office, I reflected on the need for a vibrant communication strategy that would best serve his mission.
“I invite him to multiply his intended harvest and make his prospects and gains not only bigger than himself, but impenetrable to any negative or unpatriotic elements that may arrive after him,” I wrote in “For Buhari: A Winning Communication Strategy.”
“All Buhari has to do is to communicate to Nigeria his journey, including his shortcomings and mistakes, in full and as routine, making the flags of transparency and accountability an ally rather than a burden. If he accepts this principle, he would set a standard so high it would be non-retractable in four years, and virtually impossible for anyone to diminish in the future.”
In the belief he would hunt for food, dig for water and build for shelter; walk with on the side of the poor and measure by the light of History, I encouraged his government to report to the people not in occasional announcements, but as routine, with the president himself taking the lead.
Still, it is possible Buhari does not know about the BMC at all, although that would not absolve him of guilt for it. But he has manufactured the multi-layered conglomerate of media aides, most of them with presidential privilege masquerading as work.
What is at stake—in case power makes it difficult to remember—is the re-engineering of Nigeria so that it restates our best values and multiplies equal opportunities for all, especially the honest and the hardworking, and dissuades the worst.
Around the world, they are not saying the Urhobo people are celebrating Ibori as a hero; they are saying Nigeria is celebrating his return. One thousand media aides and Media Centres cannot help with that.

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